Rajasthan- the land of Kings has a rich and colorful history making it one of the most popular tourist destinations in India. Tourism is an integral part of Rajasthan’s economy & accounts for 8% of the state’s domestic product. Every year Rajasthan witnesses around 15 lakhs tourists.

With a target to aim more revenue and economic growth, the government has revitalised the “Rajasthan Tourism” as a brand. And with this initiative, Rajasthan tourism is aiming to attract 30 lakhs tourists by 2020. The campaign is named as “Jaane Kya Dikh Jaye” and with this the tourism is highlighting the point that being in Rajasthan you never know what you may stumble upon. The ads show that how each individual discovers a new Rajasthan which connects them personally and the viewer emotionally.

Giving a tough competition to existing popular tourism campaigns like, Kerala’s ‘Gods own country’, Gujarat’s ‘Khushboo Gujarat Ki’, Madhya Pradesh’s  ‘The heart of incredible India’;  this Rajasthan Tourism campaign is presenting the state which is not just incredible but is unavoidable. The ads actually make you want to go there.

And very cleverly the campaign integrates the name of tourist with the state’s name while showing their individual journey, which appealed straight to the hearts of the viewer. and hence created more connection and curiosity.

These mind-blowing video ads are certainly bringing the lesser-known facts of Rajasthan through the eyes of many. And you just can’t afford to miss them.

Campaign’s Fast Facts

  • AD Series name: “Jaane Kya Dikh Jaaye”
  • Launch Date: Jan 12, 2016
  • Number of video ads: Five
  • Total views: 400,000+ views within one week of campaign release
  • Style: smart integration of individual stories with emotional & royal touch

All the video ads composed as a part of campaign, affirms the love for Rajasthan and its tourist places. The palaces of Jaipur, lakes of Udaipur, and desert forts of Jodhpur, Bikaner & Jaisalmer are among the most preferred destinations for many tourists.

Are you ready to explore the Land of Maharajas, which brings alive the royal legacy and vibrancy of India? Here you go-

1. ARYASTHAN – RAJASTHAN THROUGH ARYA’S EYES
  • Duration: 90 seconds
  • Highlight: The Jugaadu and elongated Bike in the Thar desert depicts friendliness of Rajasthan to Arya
2. SANDS OF THAR UNVEILING RAJATHAN
  • Duration: 50 Seconds
  • Highlight: 3D sand animation showcasing heritage and culture of Rajasthan
3. MEERASTHAN- RAJASTHAN THROUGH MEERA’S EYES
  • Duration: 45 Seconds
  • Highlight: Showcasing how delightful Meera is, being in a hot air balloon in Rajasthan
4. HUANSTHAN- RAJASTHAN THROUGH HUAN’S EYES
  • Duration: 60 seconds
  • Highlight: Incredible fort view Keeps Huan speechless
5. BINOYSTHAN- RAJASTHAN THROUGH BINOY’S EYES
  • Duration: 60 seconds
  • Highlight: A haunted village in Jaisalmer leaves Binoy thrilled and excited
6. JANESTHAN- RAJASTHAN THROUGH JANE’S EYES
  • Duration: 60 seconds
  • Highlight: Revealing the natural and scenic beauty of Rajasthan to Jane.

What are you waiting for? Pack your bag and explore the paradise.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s