Indian Ecommerce is growing leaps and bounds with facilitating most of the goods and services to customers at the doorsteps. If you try to think of a product which is not available online you may take days to analyze. But there is something very auspicious and extraordinary for Indians which you may not have thought for online availability and that is Gangajal. Although the sacred water from the holy river Ganga is also available online on some private website portal like Amazon. Being the pioneer to provide the holy water these e-commerce websites charge a robust amount for it. For example Amazon charges Rs. 299 for one litre bottle claiming it to be packaged near the origin of river Ganges at celestial height in deep himalayas where its natural sanctity and herbal richness are maintained.
Understanding cultural under-pinning’s of Indians, the government is making an effort to provide the blessed water at your doorsteps through the neighborhood postman. Telecom minster Ravi Shankar Prasad explains that India is a place where most of the population is Hindu, thereby; it is a huge market for Gangajal. He believes that the country has the resources to implement this service successfully. The government plans to use the gigantic postal network to transport the sacred water across the length and breadth of the country. He further adds that government is intending to provide water from the holy river Ganga from Haridwar and Rishikesh.
Mr. Prasad has put up a question which answers all the queries regarding this initiative, that if online portals can sell sarees, jewellery , mobiles, laptops then why not Gangajal which is vital to address the cultural needs of Indians. He alleged that by the end of this year all postmen in urban centres will be endowed with with smartphones and handheld devices will be bestowed to postmen in 1.3 lakh rural post offices by March 2017.
Previously, India Post had indulged in selling holy water from the river Godavari last year during the propitious Pushkaram period from July 14 to 25. 500 ml bottles named Godjal were then priced at Rs. 20 each. The details of the present initiative are being finalized and postal department has started the putting keystones for bringing this service soon into reality, as conveyed by postal secretary SK Sinha.
AVAILABLE ON SOME OF THE LEADING E-COMMERCE PORTALS